Introduction

Introduction

If you have spent any significant amount of time online, you have likely come across the term Black Hat at one time or another. This term is usually associated with many negative comments. This book is here to address those comments and provide some insight into the real life of a Black Hat SEO professional. To give you some background, my name is Brian. I've been involved in internet marketing for close to 10 years now, the last 7 of which have been dedicated to Black Hat SEO. As we will discuss shortly, you can't be a great Black Hat without first becoming a great White Hat marketer. With the formalities out of the way, lets get into the meat of things, shall we?