Live Blogging an Event
Definition: This technique involves attending an industry event and live blogging the
presentations. Live blogging is when you take notes from the presentations and publish them straight away on a blog. This technique can also work well when combined with Twitter because you can get lots of retweets, new followers, as well as tweets of your blog. It is not uncommon to see a nice spike in traffic to your website when you use this technique.
Types of links you get: The volume of links you can get from this depends massively on the niche that you operate in. If you operate in a niche where there are lots of bloggers who attend events, you have a good chance of getting lots of links. But if your niche is quite small and does not have that many bloggers, you probably won’t get as many. However, the links you do get should be good quality and exactly the kind that Google want – editorially given. You’re likely to get links from event roundup blogs or even from the organizer of the event itself.
The process: The process isn’t very complicated but takes more offline organization than online because you need to physically get yourself or someone on your team to the event. If they are going anyway, then it isn’t too much of a problem but if the event is paid, it can be hard to get budget sometimes.
Bonus tip: offer to send your team members to the event for training but in return, ask them to live blog notes for you.
★ Find events in your industry, if you’re not sure if any exist, try searching websites such as Meetup or Eventbrite
★ Go to the event or send one of your team. Make sure they have a fully charged laptop, a spare charger and if possible, a wireless internet dongle
★ Choose the speakers to live blog by looking at who is most influential online – these
people tend to have large followings and therefore there is more chance of sending
traffic to your blog
★ Before the speaker starts, write a quick bio about them and add a picture if you can find one
★ Start to make notes as they talk
★ Every few minutes, hit the publish button to update the blog post
★ Keep republishing until the talk is over
★ Tweet the blog post immediately after and include the event hash tag if there is one.
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