Profile Pages for People
Definition: If you have senior figures within your company who speak at conferences, are interviewed or are often quoted online, then you should make a profile page for them on your website. This can be a good way of getting links whenever they are quoted. You can do outreach to other websites who quote them and use their name and legitimately ask for a link to their profile page. You can also use a tool like Google Alerts to monitor for mentions of the person’s name too, you can then check these and see if there is a link or not.
Types of links you’ll get: Unless you have a very famous senior person at your company, this isn’t likely to attract lots of links in a short space of time. It is more likely to be a long-term strategy that earns you links, but they should be good quality links.
The process:
★ Create a profile page for the person in your organisation, include lots of information
about them and photos
★ Setup a Google Alert for their name, with a setting to email you whenever it finds a
mention. If this person has a very common name, it is worth adding a keyword or your company name to keep the number of alerts you get under control
★ When you get an alert, go to that page and check for a link. If one isn’t present, reach out to the website and ask them to make the person’s name a link to the profile page you’ve created
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