Translating Content Into Other Languages

Translating Content Into Other  Languages

Definition: Here we are talking about taking your successful, existing content and translating it into another language. The idea being that, by doing this, you have more scope to get links from different types of websites, particularly if there is no existing resource of that type of content in that language.

Types of links you get: You’ll be getting links from a variety of different language domains that can be great for link diversity. It can also be great if you’re planning on expanding into other countries at some point because you’ll already have links from websites in that country.

The process:

★ Check over your website to find the best content so far, a tool like Open Site Explorer and its top pages feature can help you do this

★ Once you’ve found your best content, do a quick translation of the title and see if it

already exists in the language you’re planning on using

★ If the content hasn’t been reproduced by someone else yet, hire a native language

speaker and get them to translate the content for you

★ You then need to seed it with key bloggers who speak that language, again you can use your translator to help you with outreach and make sure they can understand you!